Is the following description familiar to you? “Product management, Marketing and Sales are completely different worlds in different universes.”, states the CEO of a german engineering company. “While product management and Marketing claim the status of strategist and market analyst for themselves, Sales is stressing intensive customer contact and selling talent. But these units are supposed to be two essential side of the same medal, the success with the customer.“ 
This success with the customer is only appearing, when the division work together intensely, exchange information and – in the sense of the corporate strategy – act in concert. Reality is different most of the time: inspite of the close integration of product management and marketing with sales, some units „fight“ stubbornly against each other and lead threatening warfare fort he company.

This development is even more supported when there is no awareness fort his power struggles in the management or the board does not know how to react. The successful solution: Recognizing product management, marketing and sales as an alliance. „Sales Excellence“-programs  show you, in which areas product management, marketing and sales have to work together, how to plan such cooperations and which systems and processes in sales have to be introduced to act successfully in the market.

Our solutions:

• Branche specific sales concepts, adjusted to the corporate strategy
• Sales Profiling
• Sales optimization
• Sales controlling
• Process optimization in sales
• Structural analysis in sales
• Introduction of a future factory (Zukunftswerkstatt)
• Service management
• complaint management
• After-Sales-Marketing
• Strategies for handling the markets